Digital Marketing & Growth | AI, SEO/GEO, Events
Marketing I own, end to end.
8+ years in marketing, the last 5 in Dubai across medical aesthetics and beauty. I own the plan and the budget, direct the photographers, videographers and designers who execute it, and build the tools with AI.
Senior Marketing Executive at Medway LLC · Dubai, UAE · UAE Residency · UAE driving license, car and motorcycle · Turkish native, English fluent
MEIDAM, Dubai Derma and IAM, delivered end to end: stand design and production, vendors, logistics and on-site content.
Dubai Derma 2026
Three stands at one show: Medway, Jalupro and Fusion Apothecary.
I build with Claude Code and Codex every day. Websites, stand games and internal tools, made in-house instead of outsourced.
The company website, built in-house. Search Console, sitemaps, structured data, and product and FAQ content written for SEO, AEO and GEO.
Google Lighthouse, desktop, September 2026. 68 pages in the sitemap, Organization and LocalBusiness structured data. Run the test yourself
Visit medwayllc.comA touchscreen game on a vertical 65 inch screen at Dubai Derma.
Open the live buildA touchscreen game on a vertical 65 inch screen at Dubai Derma.
Open the live buildA web app the team uses at the stand to collect visitor leads, then turn them into a report after the show.
Brochures, roll-ups, collateral, giveaways, branded merchandise and custom gifts for doctors. Branded treatment rooms for partner clinics. A supplier network across Dubai for print, fabrication and gifting.
Brochures, roll-ups and printed collateral.
Giveaways, branded merchandise and custom gifts for doctors.
Branded treatment rooms for partner clinics.
A supplier network across Dubai for print, fabrication and gifting.
Doctor trainings, seminars, trade-show visits and doctor trips in Egypt, France, Italy, Greece, Spain and Azerbaijan. Team trainings run in-house.
Jan 2024 to Present
Medway LLC, Dubai
Own the marketing function for a medical aesthetics distributor: the annual plan and budget, paid media, the company website, trade shows, print and gifting, and doctor trainings.
Onboarded and mentored five new joiners, coaching them on planning, pricing and market research.
Direct the creative output for campaigns, stands and product films: write the brief, pick and manage the photographers, videographers and designers, and approve the final cut.
Sep 2021 to Dec 2023
Al Saad Rose Perfume, Dubai
Owned the Meta Ads budget for product launches and seasonal promotions, built the Instagram and TikTok strategy and managed influencer collaborations in the UAE.
Briefed and directed the photographers and designers on product shoots and packaging.
Jan 2018 to Aug 2021
Putoline Oil & SYM Motorcycles, Istanbul
Owned digital marketing for two motorcycle brands: social media, promotions, launches and Google Ads that generated leads for dealers.
Created communication kits and supported dealer marketing across Türkiye.
2017
Istanbul Bilgi University
Tugra Elibuyuk is a Senior Marketing Executive at Medway LLC, a medical aesthetics distributor in Dubai. He has 8+ years in marketing, the last 5 in the UAE across medical aesthetics and beauty.
He owns the marketing function: the annual plan and budget, Meta and Google Ads, the company website and its search visibility, trade shows such as MEIDAM, Dubai Derma and IAM from stand brief to logistics, print, production and doctor gifting, and doctor trainings and trips abroad. He has mentored five new joiners, and briefs and directs the photographers, videographers and designers behind the campaigns.
He builds with Claude Code and Codex every day. The medwayllc.com website, a trade-show lead-capture app and the touchscreen games on the Jalupro and Fusion Apothecary stands at Dubai Derma 2026 were all made in-house instead of going to an agency.
He works across SEO for Google, AEO for answer boxes and voice search, and GEO for AI assistants like ChatGPT and Gemini. On medwayllc.com he set up Search Console, sitemaps and structured data, and wrote product and FAQ content so the brand can be found in search results and in AI answers.
MEIDAM in 2024 and 2025, IAM, and Dubai Derma 2026, where he delivered the Medway, Jalupro and Fusion Apothecary stands. His work covers stand design and production, suppliers, logistics and on-site content.
He is based in Dubai with UAE residency and a UAE driving license. He speaks Turkish and English. You can reach him at tugraelibuyuk@gmail.com, on +971 52 770 25 97, or on LinkedIn.